In Lou Gerstner’s book, Who Says Elephants Can’t Dance, Mr. Gerstner is quoted as saying “I came to see, in my time at IBM, that culture isn’t just one aspect of the game – it is the game. In the end, an organization is nothing more than the collective capacity of its people to create [...]

Mistakenly, many people believe that their company brand is their logo. When they think about brand development, they think about logos, colors, creative, and advertising. In reality, your company “brand” is the mind impression generated by someone when they are confronted with your logo, name, product, or service. And the mind impression generated by any [...]

With the invention of the automobile over a century ago, and the subsequent move to mass transit, the use of horses for transportation of people, goods, and services transitioned from essential to unnecessary. Along the way, many providers of related products, like wagons, buggies, and buggy whips either evolved into businesses that supported motorized vehicles, [...]

• Recently Written

  • BIG Marketing Lesson
  • Innovation of Commercial Value
  • Sales Funnel or Bucket?
  • Creating Successful Boards
  • Standing In Your Own Way
  • Maximizing Trade Show Exhibit Investments
  • Social Media, Email, and Leadership
  • High Value Selling
  • Culture Drives Productivity
  • What is your brand?

• Categories

  • Uncategorized

• Archives

  • November 2011
  • September 2011
  • August 2011
  • May 2011
  • October 2010
  • August 2010
  • June 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009