An actionable guide to business growth – revised edition now available in all formats.
Whether you are a new business person, a seasoned corporate executive, or an aspiring or seasoned investor, the fundamentals outlined in The Recipe for Business Success will challenge your thinking. A culmination of over 35 years of personal experience creating and leading high performance businesses, this book provides actionable steps to success.
“Great book! A unique and creative perspective on the “Recipe” for building truly great companies. Whether starting from scratch or leading an existing business, this book should be required reading. Complete with an actionable “Report Card,” Nelson provides proven tools and real-world knowledge clearly gained from decades of successful business experience; his grasp of leadership is as good as I have seen.” Jerre L. Stead; Chairman & CEO, IHS, Inc. Co-author of “Soaring with the Phoenix,” “Seize Tomorrow, Start Today,” and “Leadership Unbound.”
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Book Outline
Strategic Fit – The first ingredient must be a valid and defendable reason to be in business. Why does the market need your business? Can you accurately define the reason(s) why your business will be or is successful? What problem do you solve? How big is the problem? Who wants it solved? How many have the problem? What will they pay to solve it? Who else solves it and can you differentiate from them? Can you make money solving it? Learn how to clearly define your businesses Strategic Fit and why this process is the foundational component of success.
Business Plan – The second ingredient is a quality business plan that you and your team will actually use to guide your success. Learn the core components of a quality business plan from a veteran with real-world experience. From mission and culture to strategies and tactics, you will learn to build a plan that works for you, your team, and your business – not one that collects dust on your shelf.
Team & Talent – Quality execution can only come from a properly talented and balanced team. The right talent in the right places at the right time is critical to business success, and yet in many businesses, critical positions are filled in the opposite way. Learn what a balanced high-performance team looks like and explore ways to recruit and retain them. This section provides a re-usable tool that will allow you to score your team and identify the gaps and opportunities.
Leadership – It is impossible to execute optimally without great leadership. The culture and core ability of your business to succeed comes from the top. The difference in performance between businesses lead by true leaders and those run by “bosses” is significant. Learn what distinguishes real leaders from administrative managers and bureaucrats’ and take away key characteristics you can apply daily to improve your leadership capabilities.
Resources – Without the proper resources, great talent and leadership cannot execute to their potential. From securing the proper capitalization to providing the right working environment or IT infrastructure, having the right resources at the right time is essential for success. Learn what resources to consider and how to get them.
Report card – At the end of the book is a Report Card that you will fill out as the book progresses. When complete, this tool will provide a clear outline of opportunities for improvement, and it can be used over time to score progress.
