Capital and the Right BOD

Most businesses are founded without any kind of formal board of directors or board of managers. Once formed, early boards are typically made up of founders and early “angel” investors. Early-stage investors want their investment to grow, and yet many are inexperienced or unwilling to engage in securing follow-on capital. As the business proceeds and needs additional capital, the burden then falls back to the founders, who are also working tirelessly in the business. Raising capital is a full-time job, and leading an early-stage company is more than a full-time job, so by default it is not possible to do both effectively. And yet, this scenario is the norm and non-experienced founder / leaders struggle to create real success, some to the point where they are forced to stop trying.

Critical to success is securing board members that will invest personally as well as help the founders secure the needed go-forward capital. The obligation of a board member is to manage shareholder value, including their own. Shareholder value is increased when the company itself increases in value, and that happens with growth, many times fueled by additional capital. Sitting on a board of a company needing capital and forcing those leading the company to secure such capital on their own is irresponsible to the company’s shareholders, and yet this scenario is played out daily.

I have worked with hundreds of early-stage businesses that need to raise capital, and I counsel every one of them to build a board of directors that have applicable experience and a willingness to engage as needed. I also counsel them to continually update those on their boards to fit the needs at hand. If you need to raise professional / institutional capital, you need that kind of talent on your board, either prior to or as a direct result of the raise. That talent can then help with future raises, which will add new talent to the board and the process goes on. To grow from start-up to early-stage to later-stage requires different skills and experiences over that time on both your management team and your board. Failing to make the needed changes in either area as you progress inhibits your ability to succeed.

What Investors Will Ask

What is the problem (need) you are solving?

Who has this problem (target buyer)?

How many have this problem?

How will you solve the problem?

How is the problem being solved now – who is your competition?

Why is your solution better – in the eyes of your target user?

Do you have independent user validation regarding your solution’s effectiveness?

Is your solution defendable / protectable (patent, trade secret, etc.)?

What percent of the target market is likely to adopt your solution and how often are they likely to repurchase?

Are you clear about the actual cost to produce your solution?

Can you price your solution so that it differentiates you from competitors?

Can you price your solution so that your target audience will purchase it and still provide you a reasonable profit?

How will you produce, deliver, and support your solution?

What market influences (economy, politics, technology, etc.) will help or harm your efforts to be successful?

How will potential customers learn about your solution?

What is the average purchase cycle – the length of time it will take to secure a purchase decision?

Where / how will users be able to purchase your solution?

Do you have a business, marketing, and financial plan that outlines how you will be successful and what success looks like over time?

Who will lead your company?

Who are the other key members of the company team?

What experience does the leader (you) have building a new company?

What experience does your team have doing what you have planned?

Who are your advisors / mentors?

How much money do you need and do you have a financial plan that supports that number?

How will you employ the money – what will you spend it on?

What goals will you achieve with that money?

ü  Will you need additional money in the future?

How much money will I make if I invest?

When will I make this money and what event will trigger such?